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November 13, 2012

Random observation for the evening that is too long to post on Twitter, but is about Twitter.

So the Magic the Gathering folks I follow were tweeting about the #mtg  hashtag this evening. Apparently there is a VH1 show called Marrying the Game that has started using #mtg  as well.  For obvious reasons.

This reminds me of the late 90’s domain name wars.  Remember when it mattered who had  Or, at least we thought it did.  Search engines (mainly Google) mean that people don’t just bang URLs into their browser bar.

But on Twitter things are much more like the late 90s than the late 90s ever were.  The 140 character limit means that #mtg  is much more valuable than#magicthegathering . Even more importantly, nobody owns #mtg .  Instead, its held by the loudest voices.  The fans of Marrying the Game are (I suspect) going to depart to a quieter hashtag.

I don’t really know what this means, but I suspect it could be interesting fodder for a sociologist. More worryingly, I wonder if there are copyright or trademark angles to go after Twitter for letting people use a particular hashtag. What happens if #mtg  is trademarked by Marrying the Game?


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